Trust of potential buyers in new entrepreneurial ventures an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qualities /
Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? Gunnar Wiedenfels responds to...
| Main Author: | Wiedenfels, Gunnar. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
[2009]
|
| Physical Description: |
1 online resource (xxviii, 324 pages) : illustrations. |
| Edition: | 1st ed. |
| Series: |
Gabler Edition Wissenschaft. Entrepreneurship.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |