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Wiedenfels, Gunnar.
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Trust of potential buyers in new entrepreneurial ventures : an analysis of trust drivers, the relevance of purchase intentions, and the moderating effect of product or service qual...
1st ed.
by
Wiedenfels
,
Gunnar
.
Published: Gabler, 2009
Description: 1 online resource (xxviii, 324 pages) : illustrations.
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Capitalists and financiers
New business enterprises
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