The new positioning the latest on the world's #1 business strategy /

Main Author: Trout, Jack.
Other Authors: Rivkin, Steve, 1947-, Ries, Al.
Format: Book
Language: English
Published: New York : McGraw-Hill, 1996.
Physical Description: xi, 173 pages ; 24 cm.
Subjects:
Item Description: Sequel to: Positioning / Al Ries and Jack Trout. c1986.
Includes index.
Physical Description: xi, 173 pages ; 24 cm.
ISBN: 0070652910
0070653283