The new positioning the latest on the world's #1 business strategy /

Main Author: Trout, Jack.
Other Authors: Rivkin, Steve, 1947-, Ries, Al.
Format: Book
Language: English
Published: New York : McGraw-Hill, 1996.
Physical Description: xi, 173 pages ; 24 cm.
Subjects:
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100 1 |a Trout, Jack. 
245 1 4 |a The new positioning :  |b the latest on the world's #1 business strategy /  |c Jack Trout with Steve Rivkin. 
264 1 |a New York :  |b McGraw-Hill,  |c 1996. 
300 |a xi, 173 pages ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent. 
337 |a unmediated  |b n  |2 rdamedia. 
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500 |a Sequel to: Positioning / Al Ries and Jack Trout. c1986. 
500 |a Includes index. 
650 0 |a Positioning (Advertising) 
700 1 |a Rivkin, Steve,  |d 1947- 
700 1 |a Ries, Al.  |t Positioning. 
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