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The new positioning the latest on the world's #1 business strategy /
Saved in:
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
1996.
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Physical Description: |
xi, 173 pages ; 24 cm. |
Subjects: |
MARC
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050 | 0 | 0 | |a HF5827.2 |b .T76 1996 |
082 | 0 | 0 | |a 659.1/11 |2 20 |
100 | 1 | |a Trout, Jack. |0 https://id.loc.gov/authorities/names/n80067997. | |
245 | 1 | 4 | |a The new positioning : |b the latest on the world's #1 business strategy / |c Jack Trout with Steve Rivkin. |
264 | 1 | |a New York : |b McGraw-Hill, |c 1996. | |
300 | |a xi, 173 pages ; |c 24 cm. | ||
336 | |a text |b txt |2 rdacontent. | ||
337 | |a unmediated |b n |2 rdamedia. | ||
338 | |a volume |b nc |2 rdacarrier. | ||
500 | |a Sequel to: Positioning / Al Ries and Jack Trout. c1986. | ||
500 | |a Includes index. | ||
650 | 0 | |a Positioning (Advertising) |0 https://id.loc.gov/authorities/subjects/sh85105385. | |
700 | 1 | |a Rivkin, Steve, |d 1947- |0 https://id.loc.gov/authorities/names/n95049995. | |
700 | 1 | |a Ries, Al. |t Positioning. | |
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