Developing, implementing & managing an effective marketing plan
| Main Author: | Goetsch, H. W. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. : Lincolnwood, Ill., U.S.A. :
American Marketing Association ; NTC Business Books,
[1993]
|
| Physical Description: |
xv, 249 pages : illustrations ; 25 cm. |
| Subjects: |
CMU Main Books 3rd Floor
| Location | Call Number: | Status |
|---|---|---|
| CMU Main Books 3rd Floor | HF5415.13 .G568 1993 |
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