Business advancement through technology Volume I, Markets and marketing in transition
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers in...
| Other Authors: | Thrassou, Alkis., Vrontis, Demetris., Efthymiou, Leonidas., Weber, Yaakov., Shams, S. M. Riad, 1979-, Tsoukatos, Evangelos., SpringerLink (Online service) |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2022.
Cham, Switzerland : 2022. |
| Physical Description: |
1 online resource. |
| Series: |
Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business.
|
| Subjects: |
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| 245 | 0 | 0 | |a Business advancement through technology. |n Volume I, |p Markets and marketing in transition |h [electronic resource] / |c edited by Alkis Thrassou [and five others]. |
| 246 | 3 | 0 | |a Markets and marketing in transition. |
| 260 | |a Cham, Switzerland : |b Palgrave Macmillan, |c 2022. | ||
| 264 | 1 | |a Cham, Switzerland : |b Palgrave Macmillan, |c 2022. | |
| 300 | |a 1 online resource. | ||
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| 490 | 1 | |a Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business. | |
| 505 | 0 | |a Intro -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1: An Overview of Business Advancement Through Technology: Markets and Marketing in Transition -- 1.1 Introduction -- 1.2 Contextual and Theoretical Foundations -- 1.3 Technologies Diffusion in Marketing -- 1.4 New Forms of Consumer and Firm Interactions -- 1.5 New Strategic Frameworks -- 1.6 Book Content and Structure -- References -- 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management -- 2.1 Introduction -- 2.2 Background Studies. | |
| 505 | 8 | |a 2.3 AI Technology Integration with PRM -- 2.4 Role of PRM in Digital Transformation of Organisations -- 2.5 Classification of PRM -- 2.5.1 Operational Partner Relationship Management -- 2.5.2 Analytical Partner Relationship Management -- 2.5.3 Social Partner Relationship Management -- 2.5.4 Stakeholder Management and Partner Relationship Management -- 2.6 Evolution of PRM System -- 2.7 AI Technology and Backend Algorithms for PRM System -- 2.8 The Optimisation of Business Operations -- 2.8.1 Customer Retention -- 2.8.2 Automation of the Routine Task -- 2.8.3 Sales Team Guidance. | |
| 505 | 8 | |a 2.8.4 The Virtual Assistance to the Sales Team -- 2.8.5 Tasks Execution Using AI-PRM -- 2.9 Implication of This Study -- 2.10 Conclusion -- References -- 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India -- 3.1 Introduction -- 3.2 Review of Literature -- 3.2.1 The Concept of Trust -- 3.2.2 Shared Value -- 3.2.3 Communication -- 3.2.4 Opportunistic Behaviour -- 3.2.5 Adoption Barriers -- 3.2.6 Unforeseen Events -- 3.2.7 Drivers and Restrainers. | |
| 505 | 8 | |a 3.2.8 Research Gap and Research Questions -- 3.3 Research Methodology -- 3.4 Data Analysis -- 3.5 Conclusion -- References -- 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis -- 4.1 Introduction -- 4.2 Methodology -- 4.3 Background on Peer-to-Peer Lending -- 4.4 Peer-to-Peer Lending in China, UK and US -- 4.4.1 Research on P2P Lending in China -- 4.4.2 Research on P2P Lending in the USA -- 4.4.3 Research on P2P Lending in the United Kingdom -- 4.4.4 Cross-Country Comparison -- 4.5 Conclusions -- References. | |
| 505 | 8 | |a 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology -- 5.1 Introduction -- 5.2 Literature Review -- 5.3 Methods -- 5.4 Analysis of Findings -- 5.5 Discussion and Conclusion -- 5.6 Limitations and Further Research -- References -- 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector -- 6.1 Introduction -- 6.2 Historical and Theoretical Background -- 6.3 Main Survey Techniques -- 6.4 Main Issues of Healthcare Sustainability in Neuromarketing Surveys. | |
| 520 | |a This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers. Alkis Thrassou is Professor in the School of Business and the Director of GNOSIS Mediterranean Institute for Management Science at the University of Nicosia, Cyprus. Demetris Vrontis is Professor and Vice Rector for Faculty and Research at the University of Nicosia in Cyprus, as well as the Editor-in-Chief of the EuroMed Journal of Business (EMJB) and the President of the EuroMed Research Business Institute (EMRBI). Leonidas Efthymiou is Assistant Professor and Coordinator of Tourism and Leisure studies at the University of Nicosia, Cyprus. Yaakov Weber is Professor and Director of the Research Unit, School of Business Administration, College of Management, Israel. He is the Founder and President of EMRBI and EMAB. S. M. Riad Shams is Senior Lecturer at the Newcastle Business School, Northumbria University, UK. He is the founding editor of the International Journal of Big Data Management. Evangelos Tsoukatos teaches Management at the University of Applied Sciences Crete. He is Associate Editor of EMJB. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Diffusion of innovations. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 6 | |a Innovations |x Diffusion. | |
| 650 | 7 | |a Diffusion of innovations. |2 fast. | |
| 650 | 7 | |a Marketing |x Technological innovations. |2 fast. | |
| 700 | 1 | |a Thrassou, Alkis. | |
| 700 | 1 | |a Vrontis, Demetris. | |
| 700 | 1 | |a Efthymiou, Leonidas. | |
| 700 | 1 | |a Weber, Yaakov. | |
| 700 | 1 | |a Shams, S. M. Riad, |d 1979- |1 https://id.oclc.org/worldcat/entity/E39PCjxmjJYp9HkmPc6BK6DXV3. | |
| 700 | 1 | |a Tsoukatos, Evangelos. | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 776 | 0 | 8 | |i Print version: |z 3031077687 |z 9783031077685 |w (OCoLC)1319199830. |
| 776 | 0 | 8 | |i Print version: |t Business advancement through technology. Volume I, Markets and marketing in transition |z 9783031077685 |w (OCoLC)1338670384. |
| 830 | 0 | |a Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business. | |
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