Business advancement through technology Volume I, Markets and marketing in transition
This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers in...
| Other Authors: | Thrassou, Alkis., Vrontis, Demetris., Efthymiou, Leonidas., Weber, Yaakov., Shams, S. M. Riad, 1979-, Tsoukatos, Evangelos., SpringerLink (Online service) |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2022.
Cham, Switzerland : 2022. |
| Physical Description: |
1 online resource. |
| Series: |
Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |