Marketing communications in emerging economies Volume II, Conceptual issues and empirical evidence /
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve...
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| Other Authors: |
Anning-Dorson, Thomas,, Hinson, Robert, Coffie, Stanley,, Bosah, Genevieve,, Abdul-Hamid, Ibn Kailan,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2022.
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| Physical Description: |
1 online resource (1 volume) : illustrations (black and white).
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| Series: |
Palgrave studies of marketing in emerging economies.
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| Subjects: |
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