Marketing communications in emerging economies Volume I, Foundational and contemporary issues /
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory...
| Other Authors: | Anning-Dorson, Thomas,, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2021]
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| Physical Description: |
1 online resource : illustrations (chiefly color). |
| Series: |
Palgrave studies of marketing in emerging economies.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |