Export market orentation a comprehensive literature review /

This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation...

Full description

Main Author: Gani, Mohammad Osman,
Other Authors: Faroque, Anisur R.,, Takahashi, Yoshi,, SpringerLink (Online service)
Format: Electronic
Language: English
Published: Singapore : Springer, 2023.
Singapore : 2023.
Physical Description: 1 online resource.
Series: SpringerBriefs in business.
Subjects:

CMU Electronic Access

Electronic Resource Click Here
LocationCall Number: Status
CMU Electronic Access Available