Export market orentation a comprehensive literature review /
This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation...
Main Author: | Gani, Mohammad Osman, |
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Other Authors: | Faroque, Anisur R.,, Takahashi, Yoshi,, SpringerLink (Online service) |
Format: | Electronic |
Language: | English |
Published: |
Singapore :
Springer,
2023.
Singapore : 2023. |
Physical Description: |
1 online resource. |
Series: |
SpringerBriefs in business.
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Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
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CMU Electronic Access | Available |