International Marketing Strategy the Country of Origin Effect on Decision-Making in Practice /
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. Thi...
| Main Author: | Pegan, Giovanna. |
|---|---|
| Other Authors: | Vianelli, Donata., Luca, Patrizia de., SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
[2020]
|
| Physical Description: |
1 online resource (195 pages). |
| Series: |
International series in advanced management studies.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |