Psychology of gift-giving
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mothers Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psych...
| Main Author: | Stauss, Bernd, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin / Heidelberg,
2023.
|
| Physical Description: |
1 online resource (x, 180 pages) |
| Subjects: |
Table of Contents:
- Intro
- Preface
- Contents
- 1: Gift Giving: Joy, Duty and Frustration
- References
- 2: Gift and Counter-Gift: The Reciprocity Rule
- References
- 3: The Valuation of the Gift: The Recipient Decides, Not the Giver
- References
- 4: The Financial Value of the Gift: Can't Buy Me Love?
- References
- 5: The Emotional Value of the Gift: Empathy, Surprise, Sacrifice
- References
- 6: Gifts as Information Media: What They Say About the Giver and the Relationship with the Recipient
- References
- 7: Gifts in Romantic Relationships: What Enhances and What Weakens the Relationship?