Psychology of gift-giving
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mothers Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psych...
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| Main Author: |
Stauss, Bernd, |
| Other Authors: |
SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Berlin, Heidelberg :
Springer Berlin / Heidelberg,
2023.
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| Physical Description: |
1 online resource (x, 180 pages)
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| Subjects: |
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