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02579nam a2200445 i 4500 |
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OS0002296196 |
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StDuBDS |
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20200818143008.0 |
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200707s2020 nyua fob 001|0|eng|d |
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|a 9780190845261 (ebook) :
|c No price
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|a StDuBDS
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|e rda
|e pn
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|a P93.5
|b .F67 2020
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4 |
|a 302.226
|2 23
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|a Forceville, Ch.
|q (Charles),
|e author.
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| 245 |
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|a Visual and multimodal communication :
|b applying the relevance principle /
|c Charles Forceville.
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| 264 |
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|a New York, NY :
|b Oxford University Press,
|c 2020.
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| 300 |
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|a 1 online resource :
|b illustrations (black and white, and colour).
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| 336 |
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|a text
|2 rdacontent.
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|a still image
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|a computer
|2 rdamedia.
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|a online resource
|2 rdacarrier.
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|a Oxford scholarship online.
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| 500 |
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|a Also issued in print: 2020.
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|a Includes bibliographical references and index.
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| 520 |
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|a Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. 'Visual and Multimodal Communication' systematically demonstrates how RT can fulfill its promise to develop into an inclusive theory of communication. In this text, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colourful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages.
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|a Specialized.
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|a Description based on online resource; title from home page (viewed on July 9, 2020).
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|a Visual communication.
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| 650 |
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|a Relevance.
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| 710 |
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|a Oxford Scholarship Online (Online Service)
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|i Print version :
|z 9780190845230.
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| 830 |
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|a Oxford scholarship online.
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|a .b61606650
|b multi
|c -
|d 200820
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|w Oxford Scholarship
|1 .i132281363
|3 Oxford scholarship online
|u https://ezproxy.coloradomesa.edu/login?url=https://dx.doi.org/10.1093/oso/9780190845230.001.0001
|z Click here for access
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