Visual and multimodal communication applying the relevance principle /
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. 'Visual and Multim...
| Main Author: | Forceville, Ch. |
|---|---|
| Other Authors: | Oxford Scholarship Online (Online Service) |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Oxford University Press,
2020.
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| Physical Description: |
1 online resource : illustrations (black and white, and colour). |
| Series: |
Oxford scholarship online.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |