Advances in digital marketing and eCommerce First International Conference 2020 /
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...
| Corporate Authors: | Digital Marketing & ECommerce Conference Barcelona, Spain) |
|---|---|
| Other Authors: | Digital Marketing & ECommerce Conference, Martínez-López, Francisco J., 1960-, D'Alessandro, Steven., SpringerLink (Online service) |
| Format: | Electronic |
| Language: | English |
| Published: |
Cham :
Springer,
2020.
Cham : 2020. |
| Physical Description: |
1 online resource (230 pages). |
| Series: |
Springer proceedings in business and economics.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |