Advances in digital marketing and eCommerce First International Conference 2020 /

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...

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Bibliographic Details
Corporate Authors: Digital Marketing & ECommerce Conference Barcelona, Spain, SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J., 1960-, D'Alessandro, Steven
Format: Electronic Conference Proceeding eBook
Language:English
Published: Cham : Springer, 2020.
Cham : 2020.
Series:Springer proceedings in business and economics.
Physical Description:
1 online resource (230 pages).
Subjects:
Electronic commerce -- Congresses.
Electronic books.
Online Access:SpringerLink - Click here for access

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