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Advances in digital marketing and eCommerce First International Conference 2020 /
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...
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Corporate Authors: | , |
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Other Authors: | , |
Format: | Electronic Conference Proceeding eBook |
Language: | English |
Published: |
Cham :
Springer,
2020.
Cham : 2020. |
Series: | Springer proceedings in business and economics.
|
Physical Description: |
1 online resource (230 pages). |
Subjects: | |
Online Access: | SpringerLink - Click here for access |
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