How industry analysts shape the digital future
Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology ven...
| Main Author: | Pollock, Neil, 1967- |
|---|---|
| Other Authors: | Williams, Robin, 1952 November 13-, Oxford Scholarship Online. |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2016.
|
| Physical Description: |
1 online resource : illustrations (black and white) |
| Edition: | First edition. |
| Subjects: |
| Summary: |
Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. |
|---|---|
| Item Description: |
Includes bibliographical references and index. Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests. |
| Physical Description: |
1 online resource : illustrations (black and white) |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780191774027 |