How industry analysts shape the digital future

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology ven...

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Main Author: Pollock, Neil, 1967-
Other Authors: Williams, Robin, 1952 November 13-, Oxford Scholarship Online.
Format: eBook
Language: English
Published: Oxford : Oxford University Press, 2016.
Physical Description: 1 online resource : illustrations (black and white)
Edition: First edition.
Subjects: