First-Mover Advantage

According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru P...

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Other Authors: Films for the Humanities & Sciences (Firm), Infobase.
Format: Video
Language: English
Published: New York, N.Y. : Infobase, [2012], c2011.
Physical Description: 1 streaming video file (17 min.) : sd., col.
Series: Mind of a Leader.
Subjects:
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490 1 |a The Mind of a Leader 2: Lessons in Management from Sun Tzu's The Art of War. 
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505 0 |a First in the Field (4:10) -- Coming in First Requires Doing it Well (2:28) -- Every Blank Page is a Message (2:02) -- Setting the Agenda (4:39) -- "First-Mover Advantage" Summary (0:46) -- Credits: First-Mover Advantage: The Mind of a Leader 2 (2:31) 
506 |a Access requires authentication through Films on Demand. 
520 |a According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru Philip Kotler, who agrees that it's good to be an innovator - but only if you can do it well - and Tony Visconti, Dame Anita Roddick, Larry Flynt, and Poul Nyrup Rasmussen. 
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