First-Mover Advantage
According to the sixth chapter of The Art of War being "first in the field" allows the clever combatant to triumph. But in business, is it better to pioneer or to learn from others' mistakes? This program examines the concept of "first-mover advantage." With marketing guru P...
| Other Authors: | Films for the Humanities & Sciences (Firm), Infobase. |
|---|---|
| Format: | Video |
| Language: | English |
| Published: |
New York, N.Y. :
Infobase,
[2012], c2011.
|
| Physical Description: |
1 streaming video file (17 min.) : sd., col. |
| Series: |
Mind of a Leader.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |