Mass customization an exploration of European characteristics /
Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, anal...
| Main Author: | Coletti, Paolo. |
|---|---|
| Other Authors: | Aichner, Thomas., SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg ; New York :
Springer,
©2011.
Heidelberg ; New York : [2011] |
| Physical Description: |
1 online resource (x, 80 pages) : illustrations (some color). |
| Series: |
SpringerBriefs in business.
|
| Subjects: |
Table of Contents:
- Mass Customization; Preface; Acknowledgments; Contents; 1 The Need for Personalisation; Abstract; 1.1 ... The Evolution of Needs; www.boarddesigner.com; www.edelwiser.com; www.personalnovel.net; www.mymms.com; www.dell.com; www.mini.com; 1.2 ... Trend in Product Variety; 1.3 ... Emergence of Mass Customization; www.myjones.com; 1.3.1 Competencies; 1.3.2 Transition and Implementation; References; 2 Mass Customization; Abstract; 2.1 ... Different Perspective to Mass Customization; www.plusbrief-individuell.de; www.mytwinn.com; 2.2 ... Electronic Mass Customization; www.lanyman.com.
- 2.3 ... Mass Customization Strategieswww.mykswiss.com; 2.3.1 A Demonstrative Model for Customized Assembly; References; 3 Empirical Investigation; Abstract; 3.1 ... Sample and Methodology; 3.2 ... Factors Impacting Consumers' Behaviour; 3.2.1 Prices and Availability; 3.2.2 Personalisation Intention; 3.2.3 Time; 3.2.4 Brand; References; 4 Conclusions; Abstract; 4.1 ... The Role of Stores for Mass Customized Products; References; Appendix I: Survey's Questions; Appendix II: English Questionnaire; Appendix III: German Questionnaire; Appendix IV: Italian Questionnaire; Appendix V: Questionnaire's Answers.