Mass customization an exploration of European characteristics /

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, anal...

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Main Author: Coletti, Paolo.
Other Authors: Aichner, Thomas., SpringerLink (Online service)
Format: eBook
Language: English
Published: Heidelberg ; New York : Springer, ©2011.
Heidelberg ; New York : [2011]
Physical Description: 1 online resource (x, 80 pages) : illustrations (some color).
Series: SpringerBriefs in business.
Subjects:

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