Corporate social responsibility as an international strategy
"CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuss" or marketing gag. As a model, CSR epitomises th...
| Main Author: | Keinert, Christina. |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg :
Physica-Verlag,
©2008.
Heidelberg : [2008] |
| Physical Description: |
1 online resource (xvi, 153 pages). |
| Series: |
Contributions to economics.
|
| Subjects: |
| Summary: |
"CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuss" or marketing gag. As a model, CSR epitomises the old saying "business is business": offering broader stakeholder management which can be seen as a competitive advantage." "This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure."--Jacket. |
|---|---|
| Item Description: |
Includes bibliographical references (pages 141-153). "CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuss" or marketing gag. As a model, CSR epitomises the old saying "business is business": offering broader stakeholder management which can be seen as a competitive advantage." "This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure."--Jacket. Cover -- Foreword -- Contents -- 1 Introduction -- 2 Overview Over the Historical Development -- 3 Why Exactly has CSR Become a Necessity? -- 3.1 Exercise of Immense Power -- 3.2 Increased Deregulation, Liberalisation and Privatisation of Formerly Public Industries -- 3.3 Potential for Innovation and Progress -- 3.4 Increased Social Legislation -- 3.5 Modern Technologies and the Mass Media -- 3.6 Globalisation and its Influence on Cultures -- 3.7 White-Collar Crimes: Corporate Fraud, Scandals and Excesses -- 3.7.1 The Fairy Tale of "Less Detrimental" White-Collar Crime -- 3.7.2 A Shift in Paradigm When Dealing With White-Collar Crimes -- 3.8 A "Capitalist Imperative" -- 4 CSR Conceptualisation -- 4.1 Clarification of Denominations and Underlying Concepts -- 4.1.1 Corporate Social Responsibility -- 4.1.2 Corporate Social Responsiveness -- 4.1.3 Corporate Social Performance -- 4.1.4 Corporate Governance -- 4.1.5 Corporate Citizenship -- 4.1.6 Corporate Sustainability -- 4.1.7 Socially Responsible Investment -- 4.1.8 Socially Responsible or Philanthropic Marketing Practices -- 4.1.9 Business Ethics Theory -- 4.2 An Overview Over the Most Important Theories on CSR -- 4.2.1 (Neo- )Classical View: Friedman -- 4.2.2 Stakeholder Theory: Freeman -- 4.2.3 The Pyramid of Corporate Social Responsibility: Carroll -- 4.2.4 The Triple (P) Bottom Line -- 4.2.5 Competitive Advantage: Porter -- 4.2.6 The Different Levels of Engagement -- 4.2.7 A Human-Rights Based Approach to CSR -- 5 Concrete CSR Measures: What can a Firm do? -- 6 Major Potential Benefits of CSR Engagement -- 6.1 Achievement of Competitive Advantage -- 6.2 Value-Added to Products and Services -- 6.3 Achievement of Organisational Commitment -- 6.4 Equal Opportunity Compliance, Diversity and Their Inherent Benefits -- 6.5 Enhanced Corporate Financial Performance -- 6.6 Prevention of or Exit Strategies to Organisational Crises -- 6.7 Opportunities for Partnerships and Alliances -- 7 Factors Impacting Upon CSR Engagement -- 7.1 Institutional Factors -- 7.1.1 Organisational Structure and Firm Size -- 7.1.2 Resource Availability -- 7.1.3 Development Stage of the Firm -- 7.1.4 Decision-Maker Personality and Values -- 7.1.5 Corporate Culture and Organisational Ethical Climate -- 7.1.6 Board Composition -- 7.2 Individual Factors -- 7.2.1 Gender Influence -- 7.2.2 Cultural Background -- 7.2.3 Minority Background -- 7.2.4 Religious Background -- 7.2.5 Ethics Education -- 7.2.6 Other Demographic Factors -- 7.3 Environmental Factors -- 7.3.1 Industry Attributes -- 7.3.2 Competitive Environment -- 7.3.3 Governmental Regulation and Incentives -- 8 Conclusions -- References -- Last Page. English. |
| Physical Description: |
1 online resource (xvi, 153 pages). |
| Bibliography: |
Includes bibliographical references (pages 141-153). |
| ISBN: |
9783790820249 3790820245 3790820237 9783790820232 |
| ISSN: |
1431-1933. |