The committed enterprise making vision, values, and branding work /

Main Author: Davidson, J. H. 1935-
Format: Book
Language: English
Published: Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2005.
Physical Description: xxi, 343 pages : illustrations ; 25 cm.
Edition: 2nd ed.
Subjects:
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100 1 |a Davidson, J. H.  |q (J. Hugh),  |d 1935- 
245 1 4 |a The committed enterprise :  |b making vision, values, and branding work /  |c Hugh Davidson. 
250 |a 2nd ed. 
264 1 |a Oxford ;  |a Boston :  |b Elsevier/Butterworth-Heinemann,  |c 2005. 
300 |a xxi, 343 pages :  |b illustrations ;  |c 25 cm. 
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338 |a volume  |b nc  |2 rdacarrier. 
500 |a Previous ed.: 2002. 
504 |a Includes bibliographical references and index. 
505 0 |a The new challenge for organization leaders -- How vision and values create committed enterprises -- The seven best practices for creating the committed enterprise -- Building the foundations of the committed enterprise -- Measuring the strength of the vision ... if there is one -- Timing and building a new vision -- Creating hard values for sustainable advantage -- Emotional activism : communicating by action signals and words -- Creating systems to embed vision and values -- Branding the committed enterprise -- The hard-edged organization : measurement -- Why most vision and values programmes fail -- Vision and values before and after acquisitions -- Aligning individuals and organizations -- A renewable process for vision and values. 
650 0 |a Organizational effectiveness. 
650 0 |a Business ethics. 
650 0 |a Success in business. 
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