The committed enterprise making vision, values, and branding work /
| Main Author: | Davidson, J. H. 1935- |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Boston :
Elsevier/Butterworth-Heinemann,
2005.
|
| Physical Description: |
xxi, 343 pages : illustrations ; 25 cm. |
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Previous ed.: 2002. Includes bibliographical references and index. The new challenge for organization leaders -- How vision and values create committed enterprises -- The seven best practices for creating the committed enterprise -- Building the foundations of the committed enterprise -- Measuring the strength of the vision ... if there is one -- Timing and building a new vision -- Creating hard values for sustainable advantage -- Emotional activism : communicating by action signals and words -- Creating systems to embed vision and values -- Branding the committed enterprise -- The hard-edged organization : measurement -- Why most vision and values programmes fail -- Vision and values before and after acquisitions -- Aligning individuals and organizations -- A renewable process for vision and values. |
|---|---|
| Physical Description: |
xxi, 343 pages : illustrations ; 25 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0750661992 |