Truth, lies, and advertising the art of account planning /
| Main Author: | Steel, Jon. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1998]
|
| Physical Description: |
xix, 298 pages : illustrations ; 24 cm. |
| Subjects: |
| Item Description: |
"An Adweek book." Includes bibliographical references (pages 277-279) and index. |
|---|---|
| Physical Description: |
xix, 298 pages : illustrations ; 24 cm. |
| Bibliography: |
Includes bibliographical references (pages 277-279) and index. |
| ISBN: |
0471189626 |