Holdings: Encyclopedia of major marketing strategies

Uniform Title:	Encyclopedia of major marketing campaigns
Other Authors:	Miskelly, Matthew.
Format:	Book
Language:	English
Published:	Detroit : Gale, Cengage Learning, [2013]
Physical Description:	xiii, 431 pages ; 29 cm.
Subjects:	Advertising campaigns -- United States -- History -- 21st century. Advertising campaigns -- History -- 21st century. Marketing -- History -- 21st century -- Encyclopedias.

Location	Call Number:	Status
CMU Ref Coll 1st Floor	HF5837 .E53 2013 v.3 v.3	Available Request Chapter Scan