The strategy planning process analyses, options, projects /
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This...
| Uniform Title: | Strategieplanungsprozess. English |
|---|---|
| Main Author: | Grünig, Rudolf, |
| Other Authors: | Kühn, Richard, 1939-, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English German |
| Published: |
Heidelberg ; New York :
Springer,
[2015]
|
| Physical Description: |
1 online resource : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |