Consumer marketing & advertising 2024
"Consumer Marketing & Advertising 2023 assesses leading approaches for marketing to consumers - from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. Consumer marketing tactics arecategorized into 60 topics, each p...
| Main Author: | Miller, Richard K. 1946- |
|---|---|
| Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
| Format: | eBook |
| Language: | English |
| Published: |
Miramar, Florida :
Richard K. Miller & Associates,
2023.
|
| Physical Description: |
1 online resource. |
| Edition: | Ninth edition. |
| Series: |
RKMA market research handbook series.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |