Consumer marketing & advertising 2023 /
"Assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. 'Consumer marketing & advertising 2023' categorizes consumer marketing tactics into 61 topics,...
Main Author: | Miller, Richard K. 1946- |
---|---|
Other Authors: | Washington, Kelli D.,, Richard K. Miller & Associates, |
Format: | eBook |
Language: | English |
Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2022]
|
Physical Description: |
1 online resource (293 pages). |
Edition: | 8th edition. |
Series: |
RKMA market research handbook series.
Consumer marketing & advertising ; 8th edition (2023) |
Subjects: |
CMU Electronic Access
Electronic Resource Click HereLocation | Call Number: | Status |
---|---|---|
CMU Electronic Access | Available |