Frontiers in product innovation strategy predicting market outcomes and creating winning products for a people and planet-friendly future /
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehens...
| Main Author: | Derval, Diana, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Springer,
[2023]
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| Physical Description: |
1 online resource (137 pages). |
| Series: |
Business guides on the go.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |