Fundamentals of sport business marketing
| Main Author: | Pitts, Brenda G. |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Morgantown, WV :
Fit Publishing,
©2021.
Morgantown, WV : [2021] |
| Physical Description: |
xvi, 411 pages : illustrations ; 28 cm. |
| Edition: | Fifth edition. |
| Subjects: |
Sports
-- Marketing.
|
| Item Description: |
Includes bibliographical references (pages 391-336) and index. 1. The sport business industry -- 2. Sport business marketing in a global sport business industry -- 3. The sport business marketing process -- 4. Sport business marketing research -- 5. Segmentation, target marketing, and positioning for the sport business -- 6. Marketing information systems and the sport business -- 7. The marketing mix and the sport business -- 8. Product and product management in sport business -- 9. Price and pricing strategies for the sport business -- 10. Place: distribution channels and decisions in sport business -- 11. Promotion and the sport business -- 12. Sponsorship and endorsement advertising in sport business -- 13. Logos, licensing, and merchandising in the sport business industry -- 14. Media relations in the sport business industry -- Appendices -- References -- Index -- About the author. |
|---|---|
| Physical Description: |
xvi, 411 pages : illustrations ; 28 cm. |
| Bibliography: |
Includes bibliographical references (pages 391-336) and index. |
| ISBN: |
1940067596 9781940067599 |