Integrated marketing communications a global brand-driven approach.
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kit...
| Main Author: | Kitchen, Philip J., |
|---|---|
| Other Authors: | Tourky, Marwa E.,, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2022]
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| Physical Description: |
1 online resource : illustrations (chiefly color) |
| Edition: | 2nd ed. / |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |