Doing semiotics a research guide for marketers at the edge of culture /
Using applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumer...
| Main Author: | Oswald, Laura, |
|---|---|
| Other Authors: | Oxford Scholarship Online (Online Service) |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2020.
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| Physical Description: |
1 online resource : illustrations (black and white, and colour). |
| Edition: | First edition. |
| Series: |
Oxford scholarship online.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |