Healthcare Biotechnology a Practical Guide.
"" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science.
| Main Author: | Dogramatzis, Dimitris, 1962- |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
CRC Press,
2010.
Hoboken : 2010. |
| Physical Description: |
1 online resource (664 pages) |
| Subjects: | |
| Online Access: |
CRCnetBASE |
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| 100 | 1 | |a Dogramatzis, Dimitris, |d 1962- | |
| 245 | 1 | 0 | |a Healthcare Biotechnology : |b a Practical Guide. |
| 260 | |a Hoboken : |b CRC Press, |c 2010. | ||
| 264 | 1 | |a Hoboken : |b CRC Press, |c 2010. | |
| 300 | |a 1 online resource (664 pages) | ||
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| 505 | 0 | |a Front Cover; Contents; Preface; Author; Part I. The Healthcare Biotechnology Industry; Body; Chapter 1. Bioeconomy; Part II. Intellectual Property; Chapter 2. Intellectual Property Management; Chapter 3. Biolicensing; Part III. Funding; Chapter 4. Biofinance; Chapter 5. Biopartnering; Part IV. New Product; Chapter 6. Biodrug Research; Chapter 7. Biomanufacturing; Part V. Marketing; Chapter 8. Biomarketing Planning; Chapter 9. Biopromotion; Chapter 10. Biopricing; Chapter 11. Biosupply Chain; Chapter 12. Biobrand Life Cycle Management; Part VI. Running the Business. | |
| 505 | 8 | |a Chapter 13. Biobusiness ModelsChapter 14. Biocompany Life Cycle; Appendices; Back Cover. | |
| 520 | |a "" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Biomedical Technology |x organization and administration. | |
| 650 | 0 | |a Biotechnology industries. | |
| 650 | 0 | |a Biotechnology. | |
| 650 | 0 | |a Pharmaceutical biotechnology. | |
| 650 | 2 | |a Biotechnology. | |
| 650 | 6 | |a Bio-industries. | |
| 650 | 6 | |a Biotechnologie. | |
| 650 | 6 | |a Biotechnologie pharmaceutique. | |
| 650 | 7 | |a bioengineering. |2 aat. | |
| 650 | 7 | |a Biotechnology. |2 fast. | |
| 650 | 7 | |a Biotechnology industries. |2 fast. | |
| 650 | 7 | |a Pharmaceutical biotechnology. |2 fast. | |
| 776 | 0 | 8 | |i Print version: |a Dogramatzis, Dimitris. |t Healthcare Biotechnology : A Practical Guide. |d Hoboken : CRC Press, ©2010 |z 9781439847466. |
| 856 | 4 | 0 | |3 CRCnetBASE |u http://www.crcnetbase.com/isbn/9781439847473 |
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