Healthcare Biotechnology a Practical Guide.
"" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science.
| Main Author: | Dogramatzis, Dimitris, 1962- |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
CRC Press,
2010.
Hoboken : 2010. |
| Physical Description: |
1 online resource (664 pages) |
| Subjects: | |
| Online Access: |
CRCnetBASE |
| Summary: |
"" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science. |
|---|---|
| Item Description: |
Front Cover; Contents; Preface; Author; Part I. The Healthcare Biotechnology Industry; Body; Chapter 1. Bioeconomy; Part II. Intellectual Property; Chapter 2. Intellectual Property Management; Chapter 3. Biolicensing; Part III. Funding; Chapter 4. Biofinance; Chapter 5. Biopartnering; Part IV. New Product; Chapter 6. Biodrug Research; Chapter 7. Biomanufacturing; Part V. Marketing; Chapter 8. Biomarketing Planning; Chapter 9. Biopromotion; Chapter 10. Biopricing; Chapter 11. Biosupply Chain; Chapter 12. Biobrand Life Cycle Management; Part VI. Running the Business. Chapter 13. Biobusiness ModelsChapter 14. Biocompany Life Cycle; Appendices; Back Cover. "" ... The section on marketing is also particularly strong and well thought through. ... provides insight into the biotechnology business sector.""--British Journal of Biomedical Science. |
| Physical Description: |
1 online resource (664 pages) |
| ISBN: |
9781439894125 1439894124 |