The evolution of "made in Italy" case studies on the Italian food and beverage industry /

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the f...

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Main Author: Veronesi, Vittoria,
Other Authors: Schiavello, Martina,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland AG, [2023]
Physical Description: 1 online resource (xvi, 137 pages) : illustrations.
Series: Palgrave pivot.
Subjects:

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