Marketing management past, present and future /
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional imp...
| Main Author: | Czinkota, Michael R., |
|---|---|
| Other Authors: | Kotabe, Masaaki,, Vrontis, Demetris,, Shams, S. M. Riad, 1979-, SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2021.
Cham : 2021. |
| Physical Description: |
1 online resource (901 pages). |
| Edition: | 4th ed. |
| Series: |
Springer texts in business and economics.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |