Advances in global marketing a research anthology /
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, i...
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| Other Authors: |
Leonidou, Leonidas C.,, Katsikeas, Constantine S.,, Samiee, Saeed,, Aykol, Bilge,, SpringerLink (Online service) |
| Format: |
eBook
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| Language: |
English
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| Published: |
Cham, Switzerland :
Springer,
[2018]
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| Physical Description: |
1 online resource.
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| Subjects: |
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