The social organisation of marketing a figurational approach to people, organisations, and markets /
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...
| Other Authors: | Connolly, John, 1973-, Dolan, Paddy,, SpringerLink (Online service) |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing Imprint : Palgrave Macmillan,
2017.
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| Physical Description: |
1 online resource (xiii, 230 pages) : illustrations. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
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| CMU Electronic Access | Available |