Mind Genomics a Guide to Data-Driven Marketing Strategy /

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way.€Mind Genomics helps the seller of products and services to know what people are thinking about them before on...

Full description

Main Author: Milutinović, Veljko,
Other Authors: Salom, Jakob,, SpringerLink (Online service)
Format: eBook
Language: English
Published: Cham : Springer International Publishing : Imprint : Springer, 2016.
Physical Description: 1 online resource (XV, 115 pages 142 illustrations) : online resource.
Series: SpringerBriefs in business.
Subjects:

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