Programmatic advertising the successful transformation to automated, data-driven marketing in real-time /
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still a...
| Other Authors: | Busch, Oliver (Head of Agency Facebook Germany), SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English German |
| Published: |
Cham :
Springer,
[2016]
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| Physical Description: |
1 online resource. |
| Series: |
Management for professionals.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |