Market Entry in China Case Studies on Strategy, Marketing, and Branding /
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of Chinaℓℓ́s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market...
| Other Authors: | Prange, Christiane,, SpringerLink (Online service) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint : Springer,
2016.
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| Physical Description: |
1 online resource (VI, 231 pages 37 illustrations, 16 illustrations in color.) : online resource. |
| Series: |
Management for professionals.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |