Social media strategy a practical guide to social media marketing and customer engagement /
"Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail t...
| Main Author: | Atherton, Julie (Business strategist), |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, United Kingdom ; New York, NY :
Kogan Page,
2020.
|
| Physical Description: |
xiv, 252 pages : illustrations ; 25 cm. |
| Subjects: |