Marketing English books, 1476-1550 how printers changed reading /
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
| Main Author: | Da Costa, Alexandra, 1982- |
|---|---|
| Other Authors: | Oxford Scholarship Online. |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2020.
|
| Physical Description: |
1 online resource (288 pages) : illustrations (colour). |
| Edition: | First edition. |
| Series: |
Oxford studies in medieval literature and culture.
Oxford scholarship online. |
| Subjects: |
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| 100 | 1 | |a Da Costa, Alexandra, |d 1982- |e author. | |
| 245 | 1 | 0 | |a Marketing English books, 1476-1550 : |b how printers changed reading / |c Alexandra da Costa. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Oxford : |b Oxford University Press, |c 2020. | |
| 300 | |a 1 online resource (288 pages) : |b illustrations (colour). | ||
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| 336 | |a still image |2 rdacontent. | ||
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| 490 | 1 | |a Oxford studies in medieval literature and culture. | |
| 490 | 1 | |a Oxford scholarship online. | |
| 500 | |a This edition also issued in print: 2020. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs. | |
| 521 | |a Specialized. | ||
| 588 | |a Description based on online resource; title from home page (viewed on September 25, 2020). | ||
| 650 | 0 | |a Book industries and trade |z Europe |x History |y To 1500. | |
| 650 | 0 | |a Book industries and trade |z Europe |x History |y 16th century. | |
| 650 | 0 | |a Books |z Europe |x Marketing |x History |y To 1500. | |
| 650 | 0 | |a Books |z Europe |x Marketing |x History |y 16th century. | |
| 650 | 0 | |a Books and reading |z Europe |x History |y To 1500. | |
| 650 | 0 | |a Books and reading |z Europe |x History |y 16th century. | |
| 650 | 0 | |a English literature |x Publishing |x History |y To 1500. | |
| 650 | 0 | |a English literature |x Publishing |x History |y 16th century. | |
| 710 | 2 | |a Oxford Scholarship Online. | |
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| 830 | 0 | |a Oxford studies in medieval literature and culture. | |
| 830 | 0 | |a Oxford scholarship online. | |
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