Marketing English books, 1476-1550 how printers changed reading /
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
| Main Author: | Da Costa, Alexandra, 1982- |
|---|---|
| Other Authors: | Oxford Scholarship Online. |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2020.
|
| Physical Description: |
1 online resource (288 pages) : illustrations (colour). |
| Edition: | First edition. |
| Series: |
Oxford studies in medieval literature and culture.
Oxford scholarship online. |
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |