Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga /
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in ec...
| Main Author: | Duffner, Tobias, 1983- |
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| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden, Germany :
Springer Gabler,
2020.
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| Physical Description: |
1 online resource. |
| Series: |
Event- und Impaktforschung.
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| Subjects: |
| Summary: |
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action. |
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| Item Description: |
Abstracts in German and English. Introduction -- Research Gaps and Research Questions -- Theoretical Framework -- General Partnership Literature -- Strategic Equity Partnerships in the Football Business -- Research Design -- Empirical Findings and Discussion -- Management Implications and Recommendations -- Research Summary. Includes bibliographical references. The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action. |
| Physical Description: |
1 online resource. |
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
9783658313012 3658313013 |