Strategic equity partnerships in professional football evidence on stakeholder attitudes for the case of the German Bundesliga /
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in ec...
| Main Author: | Duffner, Tobias, 1983- |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden, Germany :
Springer Gabler,
2020.
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| Physical Description: |
1 online resource. |
| Series: |
Event- und Impaktforschung.
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| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |