Event marketing in the context of higher education marketing and digital environments

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...

Full description

Main Author: Neus, Florian,
Other Authors: SpringerLink (Online service)
Format: eBook
Language: English
Published: Wiesbaden, Germany : Springer Gabler, [2020]
Physical Description: 1 online resource (x, 156 pages) : illustrations.
Series: Gabler research. Retailing and international marketing.
Subjects:

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