Event marketing in the context of higher education marketing and digital environments
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...
| Main Author: | Neus, Florian, |
|---|---|
| Other Authors: | SpringerLink (Online service) |
| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden, Germany :
Springer Gabler,
[2020]
|
| Physical Description: |
1 online resource (x, 156 pages) : illustrations. |
| Series: |
Gabler research. Retailing and international marketing.
|
| Subjects: |
CMU Electronic Access
Electronic Resource Click Here| Location | Call Number: | Status |
|---|---|---|
| CMU Electronic Access | Available |